John McGuire

Session: AIPro Release, AIPro Client Portal Demonstration, AIPro Training

As Chief Innovation Officer, John McGuire searches for new ways to improve productivity, sustainably, and profitability for Amplify consultants and their clients. He has been an integral part of the development of Brookside Labs' data management and recommendation software, AIPro. He also works closely with farmers and their Amplify consultant to design, implement, and analyze field trials to help the farmer and their Amplify consultant make sound management decisions that will benefit the environment, yields, and the bottom line.