What to Ask Before Sharing Farm Data

Soil grows crops.
Data grows decisions.

In the last discussion, the focus was on how ‘free’ isn’t always free—especially when it comes to farm data. Many platforms offer impressive tools at no cost, but the real price often lies in what users agree to hand over: their information.

Before a farmer signs up for a new platform, uploads maps, or connects a monitor, it’s worth pausing to consider the following five questions. The answers to these questions may be worth far more than any subscription fee.


1. Who Owns the Data Once It’s Uploaded?

This is the most important question—and often the most overlooked. Data ownership isn’t always as straightforward as it seems. Some companies claim the farmer is the owner, yet reserve the right to ‘use, modify, or share’ the data in their terms of service. In reality, the company may still have broad control even if the farmer technically ‘owns’  the data on paper.


What to look for:

  • Contracts stating that the farmer owns and controls the data.
  • Clear language that prevents the company from selling or sharing data without permission.
  • The ability to permanently delete all data upon leaving the platform.


If someone wouldn’t be allowed to borrow equipment indefinitely, the same standard should apply to data.


2. How Will the Data Be Used—and by Whom?

Ownership is only part of the story. Farmers need to understand how their data will actually be used.

Some companies use aggregated data internally to improve tools, which may be reasonable. Others sell trends to agribusinesses, lenders, or suppliers—turning local knowledge, soil information, and management insights into someone else’s advantage.


Key questions include:

  • Will the data be used for research, marketing, or sales?
  • Can third parties access it? If so, who are they?
  • Will the farmer be notified when data is shared externally?


If any answer feels unclear or uncomfortable, it’s wise to move on. Many trustworthy platforms prioritize transparency.


3. Can the Farmer Access and Export Their Data Easily?

A simple rule: if the data cannot be downloaded, it isn’t truly the farmer’s data.

Any platform should allow exporting in standard formats—CSV, shapefiles, PDFs—without extra fees or complicated processes. Being locked into a single ecosystem reduces flexibility and can cause major headaches when switching advisors, equipment, or software.


Tip:
Test the export function before uploading a full dataset. If it’s slow, restricted, or incomplete, consider that a warning sign.


4. What Happens If the Company Is Sold?

Startups merge, grow, or disappear. Larger companies acquire smaller ones. When this happens, the original data agreement may not hold. A once-trusted partner could suddenly be owned by an organization with very different intentions.


Additional questions to ask:

  • What happens to my data if the company is sold or shuts down?
  • Can I delete or transfer it before ownership changes hands?
  • Is there a written data retention and privacy policy?


The goal is to ensure the farmer’s information doesn’t outlive their relationship with the company.


5. What’s the Value Exchange—and Is It Worth It?

Every platform involves a transaction. If money isn’t the currency, data is.

Maybe the tool offers yield analysis that saves $10 per acre—great. But if using that tool reveals sensitive insights that disadvantage the farmer more than that value, the trade-off may not be worthwhile.


Also consider:

  • What am I gaining in exchange for sharing this data?
  • Would I still use the platform if I had to pay for it?


If the answer is no, the data exchange likely isn’t a fair one.


The Bottom Line

Farm data is an asset—just like soil, equipment, or livestock. It holds value, deserves protection, and should work for the farmer, not against them. Before clicking ‘agree’ remember: asking the right questions now can prevent headaches, lost leverage, and lost dollars down the road.


Soil grows crops.
Data grows decisions.
Both deserve to be treated like the valuable resources they are.


If farmers are unsure, they should consult their Chief Information Officer (as mentioned in the previous blog) or a trusted independent advisor. If an advisor hasn’t ever brought up data management, it may be time to ask. Data is becoming as valuable as the ground being farmed.


For more information on an independent agronomist, visit (https://www.blinc.com/find-a-consultant) to find your local Amplify Consultant or contact info@blinc.com to learn more.



Luke Baker, PhD

President/CEO

Brookside Labs | Amplify Network

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